Toyodaya

Located in Machiya, Arakawa Ward, Toyodaya is a neighborhood sweet shop largely known throughout the year for its takeout traditional wagashi confections, though it also draws attention for opening its eat-in dining room during a limited window over the New Year holiday. The takeaway counters display firm, chewy dango skewers alongside generously sized kusa mochi and sakura mochi, filled with smooth red bean paste that balances gentle sweetness with a delicate touch of salt, making them everyday treats and casual souvenirs for local visitors.

During the New Year period, the shop opens its doors for guests to sit down within its nostalgic dining space for warm meals and comforting sweets. The savory roster includes vegetable-laden tanmen served with firm noodles, shiitake mushrooms, naruto fish cake, and a mild broth scented with sesame oil, as well as classic ramen and fried rice. Seasonal sweets take center stage too, featuring ozoni filled with tender grilled mochi bearing crisp grill marks alongside sweet datemaki rolled omelet, and post-meal bowls of oshiruko and zenzai that have long marked the start of the year.